Increase brand awareness and gain trust among both professional athletes and all active people

The Challenge

The challenge was to expand and refine the existing brand elements, enhancing the online presence with a cohesive strategy, a stronger visual identity, and a more functional, high-performing website.

The Approach

We crafted a brand and online presence from the ground up, anchored by a custom Shopify Plus build that enabled flexibility, speed, and scalability. Starting with a strategic foundation that echoed the product’s tactile appeal, we sourced textures that mirrored the wood grain on the bottles to create a sensory connection to the product’s core. Leveraging Shopify Plus allowed us to seamlessly integrate existing video content, optimize mobile performance, and enhance the shopping experience with fast, reliable checkout flows and modular content blocks. The vintage aesthetic paired with the Shopify Plus infrastructure resulted in a frictionless, high-converting site experience. The result is a seamless, engaging Ecommerce platform that elevates brand storytelling, strengthens customer interaction, and sets the stage for long-term growth.